This week, FriGol, one of Brazil’s most traditional beef processors, participated in SIAVS (International Animal Protein Fair), which brought together the leading players in the animal protein industry from August 4 to 6 at Distrito Anhembi, in São Paulo, Brazil.

“The fair was an excellent opportunity to strengthen our relationships with customers and connect with logistics partners and a wide range of strategic suppliers for our industry, who presented trends and new technologies. This interaction is extremely important for us to further improve our operational efficiency and ensure high-quality products,” says Luciano Pascon, CEO of FriGol.

During the event, FriGol welcomed customers from different regions of Brazil and from around the world to its booth.

“Being at an event that brings together customers from all over Brazil and from several countries is extremely strategic for our company. FriGol has a strong presence across the Brazilian market, with our products reaching all regions of the country, and we are agile in diversifying export destinations. This is particularly important at a time when the market is undergoing adjustments,” Pascon points out.

FriGol was present at the Brazilian Beef pavilion, an initiative of the Brazilian Association of Meat Exporting Industries (ABIEC), in partnership with ApexBrasil. This was the second time that the event, a leading trade fair for the animal protein industry, also included the beef segment.

For the domestic market, FriGol presented its diverse portfolio of brands and products, which includes the traditional FriGol beef line; FriGol Chef, featuring special cuts for grilling; FriGol Angus, a line certified by the Brazilian Angus Association; Açougue Completo, offering cuts for retailers and supermarkets as well as consumers seeking quality and flavor; FriGol Chef Temperados, featuring convenient, seasoned pork cuts; and BBQ Secrets, a premium brand sold primarily through specialty butcher shops, offering highly marbled, high-end products.

During SIAVS 2026, FriGol also showcased its international operations, with a presence in more than 60 countries, reinforcing the company’s ability to efficiently supply Brazilian beef to different markets and meet the specific requirements of each destination.