With events held in the Pará cities of São Félix do Xingu and Xinguara on October 7 and 9, respectively, FriGol launched the FriGol Farm program, a highly relevant initiative for the company. Aimed at cattle ranchers, the program seeks to support the advancement of sustainable practices throughout FriGol’s cattle supply chain and is essential to meeting the expectations of increasingly demanding markets and consumers.

At the launch event, FriGol’s Chief Procurement Officer, Danilo Gonzaga de Oliveira, and Sustainability Manager, Mariana Giraldi, presented the program. Also speaking were Danilo Gonzaga de Oliveira, of FriGol; Ronan Timo Carvalho, of RTC Land and Environmental Law; Jordan Timo Carvalho, of Niceplanet; and Julia Bianchi, of Amigos da Terra. The speakers addressed the program’s scope, which includes advisory services for land tenure regularization, environmental requalification, and individual traceability.

In the photo, from right to left, the FriGol team responsible for organizing the launch event: Ana Beatriz Santos, Sustainability Analyst; Mariana Giraldi, Sustainability Manager; Elaine Daffara, Communication and Marketing Manager; and Danilo Gonzaga de Oliveira, Chief Procurement Officer.